INGRID BRASE                             technical market          strategist

  • Well known speaker and author on the subject of pressure sensitive adhesives
  • AIMCAL 2012-2014 TLMI 2014-2015
  • Limited-edition achievement recognizing early members of Workfolio
  • Awarded 3 U.S. Patents
  • Have spoken at AIMCAL Technical meetings, TLMI and PSTC

Summary

Ingrid Brase
Making the Science of Pressure-Sensitive Adhesives Profitable
I am a technical marketing strategist recognized for my ability to translate technical needs into business solutions. My understanding of pressure-sensitive adhesives and their use in a wide variety of applications is complemented by strengths in strategic marketing, project management, new product development and key account management. I utilize these skills when working with clients to develop winning solutions to address customer needs and aspirations.  I am available for consulting or contract work assignments.

My expertise is a result of over 20 years experience in the pressure-sensitive adhesive business.  Most recently I was the Market Segment Director for Henkel Corporation's Pressure-Sensitive Adhesives business unit.  Among my accomplishments were developing growth strategies for both technology portfolios and regional businesses, integration of two acquisition product portfolios including rebranding, positioning, and pricing.  I also created business cases for new product development enabling a more targeted focus for growth.

I began my career as a research scientist and progressed through market-focused roles before identifying a passion for pressure sensitive adhesives.

I am  also a well recognized speaker and author on the topic of pressure-sensitive adhesives providing insight into their application and use in a broad variety of end use applications.   I have served on the Board of Directors of the Association of International Metallizers, Coaters and Laminators (AIMCAL) and the Tag and Label Manufacturers Institute (TLMI). I have chaired task forces and technical teams for both trade associations.

Currently I am also a contributing editor to Paper, Film and Foil Converter.   You can follow my column, Sticking With It, by following the link below

Besides my work in adhesives, I also love to play golf and do craft projects.  Both have helped me develop my network and leadership skills.   I also enjoy mentoring which I used in my position as co-chair of Henkel's Bridgewater Networking Organization for Women's Professional Development Committee.


Timeline

  1. -
    Strategist|Consultant|Educator|Speaker, Technical Market Strategist for Pressure-Sensitive Adhesives

    Strategic Marketing | Project Management| Key Account Management
    Helping companies realize their market and revenue potential by leveraging my technical and marketing expertise.

  2. -
    Market Segment Director, Henkel Corporation

    Responsible for strategy planning, brand management, and pricing strategy.  Assisted in key account management.   

  3. -
    Global Marketing Manager, Henkel Corporation (formerly National Starch and Chemical Co.)

    Responsible for regional and global business plan development, global brand management and global account management plans.

  4. -
    Business Manager, Henkel Corporation (formerly National Starch and Chemical Company)

    Lead a sales and technical team responsible for 100+ accounts and $40 million sales revenue.  Also responsible for segmentation and channel management and portfolio management

  5. -
    Marketing Manager, Henkel Corporation (formerly National Starch and Chemical Company)
  6. -
    Director of Employment, Henkel Corporation (formerly National Starch and Chemical Company)
  7. -
    Marketing, New Business and Product Development, Henkel Corporation (formerly National Starch and Chemical Company)

    I began my career as a lab product development chemist and soon advanced to more customer facing roles in new business development and marketing.

Proudest Accomplishment

My proudest accomplishment was leading a team that delivered sales growth each year I managed them.

Experience Highlights

  • Throughout my career I have focused on translating strategy to action.  Teamwork is a must!
    Strategic planning is a process where careful environmental analysis reveals OPPORTUNitiES.

Education Highlights

  • Master of Business Administration
    Rider University
  • Bachelor of Science/ Chemistry
    State University college of new york at oneonta

areas of interest

  • RESPONSIBLE PACKAGING
    Helping preserve our world thru creation of responsible packaging -minimizing waste
  • CREATING RECYCLING SOLUTIONS
    WE NEED COMMON SENSE TOOLS TO ENABLE US TO MEASURE CHANGE LIKE LIFECYCLE ANALYSIS

Results

  • 10%
    sales growth thru strategy implementation
  • 2
    acquisition portfolios integrated
  • 20+
    new products launched

Skills

  • Strategic Marketing
    20+
  • Brand Management
    20+
  • Project Management
    20+
  • Key Account Management
    20+
  • Market segmentation
    20+
  • new product development
    20+
  • new product launch
    20+
  • pricing strategies
    20+
  • team leadership
    20+

Questions & Answers

What services do you offer to clients?
I can offer assistance in strategy planning, key account management, market research, as well as training on pressure-sensitive adhesives and their applications.


What are your  key competencies ?
I bring clients my understanding of pressure-sensitive adhesives and their application as well as a disciplined approach to determine business opportunities. The goal is to help them grow $$.


How would you define the scope of the Pressure-Sensitive Adhesives business?
Pressure-Sensitive Adhesives are used in the manufacture of labels, graphics, tapes and medical products.


What is a  "Technical Marketing Strategist" ?
A technical marketing strategist is able to act as the bridge between the science and the application of that science to create effective strategic plans.
How do you develop an effective strategy?
Strategy development is a collaborative process looking at the business environment (i.e. competition, capabilities, current and future business outlook) to determine a path for future growth.

 

What are the "Hot Topics" for Pressure -Sensitive Adhesives?
Since pressure-sensitive adhesives are used in such diverse markets there are many focus areas. Recyclable, renewable, and "smart" (able to do more than adhere) adhesives are current hot topics. 

 

How can I learn more about pressure-sensitive adhesives?
The key industry trade associations offer course and there are several key references. Contact me to discuss further.

 

Location

New Jersey, USA

Interested In

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